This year's arrive alive DRIVE SOBER campaign - the
20th - begins on Tuesday May 6th. The campaign
will include all the typical components: messaging
for print, radio and television; materials for
police, public health and community groups; sober
suds car washes; displays at 30+ days of events
throughout the summer; messaging in conjunction
with OCCID partners - The Beer Store, the Ministry
of Transportation, and several boating/cottage
associations...
This
year's campaign will have a special focus on the
new boating legislation in Ontario:
The passport to safety and other arrive alive DRIVE SOBER
materials (posters mostly) are on display at all Ministry
of Transportation Driver and Vehicle Licensing offices and
all DriveTest Centres.
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