arrive alive DRIVE SOBER - occid.org

Ontario Community Council on Impaired Driving is a registered charity operating in Ontario since 1989 (officially). We have hosted the arrive alive DRIVE SOBER campaign since that time. OCCID does not telemarket, we do not use professional fundraisers. All board members sit in a voluntary capacity.


Choose Your Ride

Brief history and overview of Choose Your Ride which has evolved into the theme for arrive alive DRIVE SOBER through the summer months.

Originally the Choose Your Ride theme had been used by the London Safe Grad committee... both the idea and exact wording was well received -... in the case shared with us they had used the words on a theatre marquis sign and parked appropriate vehicles below the sign; we asked if we could use the idea - they said yes ...

Here is what we have done with it since then with guidance from our Marketing Committee and in response to focus testing and other feedback.

  1. February 2005 - recorded a radio PSA with Denise Polgar, OCCID President at the time
  2. April 2005 - recorded a video PSA with Roberta Scott from Toronto EMS with support from Dave Woodford with the OPP and Murray Newbigging Funeral Home
  3. May 2005 - used images as background for arrive alive DRIVE SOBER launch at Queen's Park
  4. March 2006 - shot a panoramic image at OPP Aurora detachment with five vehicles (tow truck, police car, taxi, ambulance, hearse); created Choose Your Ride poster in English and French
  5. April 2006 - recorded Choose Your Ride radio PSAs with OPP Chief Supt. Bill Grodzinski and OACP Traffic Committee Chair Steve Grant
  6. May 2006 - used the images as background for arrive alive DRIVE SOBER launch at Rogers Centre
  7. Fall 2005/Spring 2006 - several high schools use idea outside their schools as awareness event
  8. Summer 2006 – produced as bus-back ads – 60 in 19 communities care of Street Seen Media
  9. Winter 2006 - allowed images to be used in mailings and other print medium.
  10. Summer 2007 - set up five vehicles in Thunder Alley with support from Abrams Towing.
  11. Fall 2007 - request from Action Sudbury to use idea and photograph for a billboard locally
  12. … what’s next in 2008? …

Choose Your Ride Image

Choose Your Ride Poster (PDF Format)

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