arrive alive DRIVE SOBER 2009

New in 2009, arrive alive DRIVE SOBER® materials and events have been created to include information on the new warn range sanctions. Surveys of the public found that only 51% were aware of existing short-term suspensions for drivers with a BAC from .05 to .08. so special effort is being taken to raise awareness of the increased sanctions.

Printed materials include:
Passports to safety; Warn Range Wallet Cards; Choose Your Ride Posters and postcards; Insurance folders; Boat Sober Postcards; Litterbags; T-Shirts; and tattoos!

These materials are used throughout the summer to promote sober driving including via province-wide points of distribution; through 350+ community groups, police services, public health units and high schools and their respective events; Bus back ads; awareness days at major sporting events, golf tournaments, boating events and an annual TTC Day.

Video and Radio Public Service Announcements (PSAs)

• “Warn Range PSAs”; “Do The Right Thing” and “Choose Your Ride”
• 8 radio spots have been shared across Ontario

arrive alive DRIVE SOBER® PSAs have been used broadly across Ontario to raise awareness to prevent impaired driving; approximately $2.5 million is donated by broadcasters each year in support of sober driving.